Marketing is like a giant rubik’s cube that seems designed to confuddle you at all times. It’s hard to navigate, and treacherous. Yet, if you manage to get it right, the benefits that it has on your business are plentiful.
The problem is…
We live in the digital world.
I know what you are thinking, “Wait, since when is that a bad thing? It’s so easy to get our product into the eyes of our consumers!”
Well, you’re not wrong there. But the problem is that there is so much temptation and distraction diluting your marketing efforts.
We are dealing with goldfish attention spans here!
Which is why despite how efficient digital marketing is, you should also have some sort of traditional marketing in place. Whether it is hard-sales, or something as simple as distributing business cards to hold the attention of potential huge clients.
The good news is through this article we plan to go through a couple of nifty ways that you can distribute your business cards without being overly intrusive.
Just A Bit Of Oversight Before We Get Into Things
It’s impossible to light a candle without a wick, right?
The same principle applies to trying to generate brand awareness with business cards that don’t set the standard for your company.
Here are a few important statistics to keep in mind before you start figuring out ways to get your name out there through business cards:
So, It’s Worth It – What’s The First Step?
Why not start your journey to building brand awareness with consumers that already know your brand, and trust the products/services that you are promoting.
There is a reason why 74% of consumers base their purchasing decision off of word-of-mouth recommendations.
Take advantage of these customers that can provide that word-of-mouth advertising for your company. Once you have confirmed that they are happy, hand out your card. Ask them if they know anyone who would be interested, and walla – let the butterfly effect begin.
Kick Your Introvert To The Curb For The Day
As a kid, you may have hated having to walk up to a complete group of strangers, and pretend you were there all along.
However, you are the CEO. And you want nothing more then to 10x your business in 2019, right?
Well, it’s time to kick the introvert to the curb, and do what needs to be done.
So, the hardest part of finding new clients/customers is actually “finding” them, right?
It’s getting your business on there radar.
What better way to do this, then to go out there, and actively work to get your business known. Think about malls for example. People are hanging around all day. Sitting in groups, having a smoke break just outside the entrance.
All of these people are potential customers.
Get your groove on, go introduce yourself. Build a relationship. And, if you think that they might just be interested in what you have to offer – give them a taste of what you can do with a quality business card that represents your services, and what you can do for them.
Banks And ATMs – Depending On Your Brand/Product
This one is a little bit trickier. However, if you are in the financial/security niches – you have literally thousands and thousands of stores waiting to be taken advantage of.
Granted not your typical grocery stores, but banks, law firms, heck even doctors all have one thing in common.
A sitting area where they wait for there turn to be served.
A place where they are bored, and will do anything to keep them busy until they can get there business over and done with.
That’s why it is an excellent opportunity for your business. Talk to these firms, and see what you need to do to get them to let you keep a stack of business cards on the waiting room table. On their desks, somewhere out in the open for consumers to at least glance at if nothing else.