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“Save the Rainbow Flag” Campaign Uses Augmented Reality to Fly the Rainbow Flag in Cities that Have Banned Them

save the rainbow flag filter on a phone

Save The Rainbow Flag filter on a phone (via Gilbert Baker Foundation)

The Gilbert Baker Foundation, which honors the legacy of the creator of the original rainbow Pride flag, has launched a virtual Augmented Reality (AR) filter that allows anyone to raise virtual Pride flags, particularly anywhere they’ve been banned.

There are currently upward of 40 cities who have passed laws to ban the Pride flag at government buildings like city halls and public schools, and that number is growing on an almost daily basis.

To combat these bans, a #SavetheRainbowFlag virtual Augmented Reality (AR) filter is now available on Instagram, allowing anyone to raise virtual Pride Flags at government buildings, especially where the Pride Flag has been banned. Developed by INNOCEAN USA and Tool, in partnership with the Gilbert Baker Foundation, supporters are being given the tools to not just raise awareness, but raise their own Pride flags. Open this link on Instagram on a mobile device to use the filter.

The #SavetheRainbowFlag filter is part of a wider initiative with the Gilbert Baker Foundation. They have made a toolkit available to  assist members of communities that are under attack to take action, to testify at city council and school board meetings and participate in civic discussions to reverse or prevent future bans.

The Gilbert Baker Foundation launched the Save the Rainbow Flag initiative in response to a wave of pride flag bans occurring happening across our country,” states Charles Beal, President of the Gilbert Baker Foundation. “Partnering with the ACLU we created a Toolkit that local activists can use to fight back against this wave of hate and win! Using these tools, we’ve already seen victories in California, New Jersey and Florida. If this is happening in your community speak out! Reach out to us and fight back!”



Tagg Magazine
Tagg Magazine
Tagg Magazine is a trusted digital publication for everyone lesbian, queer, and under the rainbow.