It might not be a partnership we ever imagined, but the union between Taco Bell and WILDFANG turned out to be the stuff of dreams. The hip fast-food chain and beloved queer-owned clothing brand teamed up to create a limited edition version of WILDFANG’s classic coverall.
The deep charcoal grey garment features twenty pockets inspired by the shape of Taco Bell menu items. The coverall’s zippers are in signature Taco Bell purple and offer a welcome pop of color. It’s uniquely stylish and completely functional, perfectly marrying Taco Bell’s irreverent “live más” vibe with WILDFANG’s penchant for eschewing gender norms in clothing production.
“We’re always looking to partner with cutting-edge brands that push the boundaries of their industries and can create with us to push the Taco Bell Brand forward. We love engaging in unexpected ways for our fans, so this collaboration with WILDFANG was a no-brainer,” said Taco Bell US Chief Marketing Officer Taylor Montgomery. “Taco Bell is more than just a place for craveable food, Taco Bell is a lifestyle—a lifestyle that embraces authenticity and values being different.”
It’s cool to see a well-loved behemoth like Taco Bell team up with such a queer brand. Even cooler is the model they chose to wear the coverall: celesbian Haley Kiyoko. Working with the out-and-proud actress, singer, and activist highlights just how intentional the collaboration was.
“As a fan of WILDFANG and a lifelong lover of Taco Bell, partnering with them to model this coverall has been a dream collab. I feel like I manifested this moment with Taco Bell over 10 years ago when I released my first EP, ‘A Belle To Remember’!” said Hayley Kiyoko. “I also love how the spacious coverall pockets fit everything, including my fave Taco Bell Mild Sauce, which comes in handy when I’m grabbing a late-night Crunchwrap Supreme.”
Instead of feeling pandered to, this coverall feels like a celebration: Taco Bell aimed to reach a queer audience and did so by teaming up with an established brand in the community and working with them to create something we’d actually want to wear. Then they had a member of the community introduce the item. It feels genuine, which is rare for major brands when they court the queer community.
Emma McIlroy, CEO and Co-Founder of WILDFANG explains. “Both Taco Bell and WILDFANG capture the cultural zeitgeist by championing self-expression and community. This collaboration reinforces these commitments and highlights that functionality equates to more value, every day.”
The coverall is currently available exclusively on WILDFANG’s website for $178. They offer inclusive sizing in regular and tall, and sizes range from XS to 3X.
